PRide Award 2011

As an update to our previous post about being shortlisted for this award, we are pleased to anounce that Victim Support NI received the Gold award in our category at a ceremony on 30th November.

The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK and to win an award is a great achievement. The Gold award in the Not-for-Profit category means that our communications and awareness raising work has been judged by our peers as the best in our region.

This is a huge achievement for us as an organisation with only one communications staff member supporting a lot of hard working staff and volunteers in local offices across Northern Ireland, working hard to raise awareness and delivering vital services to people every day.

The judges had this to say:

"With the challenge of tackling deeply entrenched myths about the valuable support this organisation provides to the victims of crime, Victim Support developed a multi-layered communications strategy that combined media relations, digital and social media, e-newsletters and leaflets, as well as a political lobbying campaign to engage and educate target groups. As a result of the multi-strand campaign, referrals increased by 46%, take up of the service increased by 32% and Victim Support enjoyed its most successful year to date."

Date Posted: 23 Dec 2011